Vetted Means Vetted.

Directory Qualification

Applicants must demonstrate activity, provide two verifiable professional references, accurately represent their capital position, maintain a clean complaint history, avoid advance-fee borrower models, respond to Privately Funded scenarios within two business days, and agree to applicable directory and non-circumvention terms.

We review activity and call references. We do not audit financials, verify licensing or conduct background investigations. Applicants represent that they hold whatever licensing, registration or exemption their activities require.

Advertiser Eligibility

Advertising is limited to legitimate industry participants and claims may require substantiation. We do not accept advance-fee loan programs, misleading capital claims, unlicensed activity where licensure is required, consumer-facing owner-occupied mortgage advertising, or claims we cannot substantiate.

Editorial Independence

Privately Funded Media is owned by Brett McDonell, who also owns McDonell Private Lending. The companies are separate. Advertising does not buy editorial coverage. Competitors of McDonell Private Lending may advertise and be listed on identical terms.

Deal Flow

Deal Flow is distribution, not brokerage. Business-purpose submissions are shared in anonymized, scenario-level form. Privately Funded Media takes no fee, points or participation in distributed transactions. Submitting brokers retain their fee and client relationship. Recipients conduct their own diligence.

Complaints & Removal

Listings may be removed for material misrepresentation, substantiated complaint patterns, loss of required licensing, or violation of applicable terms. Substantiated complaints may be sent to info@privatelyfundedmedia.com.